In this article, we are going to teach you how you can make money selling jewelry online from home. If you love fashion and accessories and like to play with creativity, this could be your bet to earn income. The big benefit here is that jewelry isn’t going to diminish in popularity ever. So you can be assured to get income all year around. Let’s see the A to Z of selling jewelry online.
How to Make Money selling jewelry online from home?
The first approach to earn by selling jewelry online is to make your own jewelry and sell it. You will create designs for jewelry and get it made. You will have to think of a lot of things this way.
Type of jewelry
You will have to first decide the type of jewelry you will deal with. There is handmade artificial jewelry and then there is precious jewelry with gold, platinum, precious, and semi-precious stones in it. Determine which type you can handle before you proceed.
Once you have figured out on the type of jewelry, it is time to think about manufacturing. It solely depends on how many units do you intend to roll out and what are the skills needed for it. Since you are going to make your own jewelry, it is advised to start slow and easy.
There are two ways to manufacturing, by self or by outsourcing. If you can create your own jewelry from your designs, that would save a lot of money but it can be tiring because you would be single handed doing so many things at your end.
If you give the manufacturing part to skilled craftsmen, it will save time and efforts. But that means you will have to pay them accordingly. Complex and unique designs are often expensive to get made. Add more cost if gemstones are involved.
Online Platform For Selling Jewelry Online
The next step in make and sell jewelry online from home process is to figure out the platform for selling. There are many websites where you can showcase and sell your jewelry easily. You can setup a shop there and put your pieces for people to buy. While choosing the platform, remember to pay heed to the presence of your target audience.
Etsy is a good platform to sell handcrafted goods, including jewelry. It has over 20 million active customers. For listing items here, you will have to pay a certain fee per item. Remember that just like the number of customers, the competition here is fierce.
Another such website is Shopify where millions of independent sellers put their items on sale. You can showcase your jewelry items. People can proceed to purchase the items and make payment online.
On Amazon too, you can sell your jewelry to millions of customers worldwide. There are two ways through which you can ship your jewelry items to customers, fulfillment by Amazon (FBA) or fulfillment by merchant (FBM).
In the former, you will ship the item to Amazon and it will take care of everything, from packaging and handling to shipping. If you are making handmade jewelry, it is suggested to go for Amazon Handmade platform. It is especially dedicated to artisans and craftsmen.
No list can be complete without eBay. Many people prefer selling second-hand goods on eBay. The auction system here lets people bid on your items. Naturally, the highest bidder gets it. Alternatively, you can put a fixed price on your jewelry items. The competition on eBay is fierce and you will have a lot of people in the same line of yours.
Bonanza is a relatively new entrant but it is becoming a popular platform for selling jewelry online from home. There are already thousands of listings for handmade jewelry and other craft items. Signup is free on this platform. And whatever the other costs are involved, also low.
Shipping is the part where you will ship the sold item to the customer on his address. It isn’t hard to select a carrier to ship your items. You can check rates of major courier companies to deliver goods. There are two ways to ship the item, you can choose to drop the package directly at the courier company or ask them to pick it up. Whatever mode you choose, you will get a tracking number which you can forward to the buyer. So that he or she will be able to trace the location easily.
Other Ways For Selling Jewelry Online
We have seen above how to make and ways for selling jewelry online from home. What if you don’t want to get into the designing and manufacturing part? What if you directly want to deal with the marketing and sales part of this business? Well, there are ways for that too! Let’s see how you can earn by selling jewelry online, without making them.
You can buy jewelry in wholesale from suppliers and then sell it online. The scope of wholesale purchasing is endless. There are thousands of sellers who are selling stocks of jewelry from their physical stores. Either you can search for them online or go visit 3-4 such suppliers to check samples and judge if they are fit for selling online. We suggest you to check online suppliers first to get an idea.
If that fails, you can always head to the local wholesale market and inquire about wholesale prices. Alibaba is a wonderful website for B2B transactions. You can purchase jewelry in big lots from here. The prices are cheap and you can even get a detailed catalog from the supplier upon request. Another such website is SaleHoo. Once you have purchased jewelry, you can use any online platform to sell your items.
Affiliate marketing method involves more of marketing and less of buying and then selling. It is preferred for those who don’t want to dwell with choosing jewelry, then buying, and then reselling. As an affiliate marketer, you will be in charge of promoting jewelry made by other companies.
These companies already have a sales program and you will act as a sales funnel for them. Naturally, it is required to have a solid web presence for promoting products on various platforms, including social media. For every piece of jewelry that gets sold through your channel, you will fetch a commission.
As explained, affiliate marketing is more about promoting product and not actual buying and selling. You need to showcase items so that people are convinced to buy them. Of course, you don’t have to maintain a website or anything because you aren’t directly dealing with the items. Some jewelry companies with active affiliate marketing programs are :
- Bella Branch : Offers as much as 25% for affiliates
- Jared : Join the affiliate program through commission junction. Currently offers 5-7% commission.
- KA Gold Jewellery : For every sale that you make, you can get 10% commission.
- LilyFair Jewelry : The company offers to earn 15% commission on every sale.
- Sugar Bean Jewelry : You can get around 15% commission on all sales.
Some companies which have direct sales program for jewelry are Stella & Dot, Trades for Hope, Paparazzi, and Origami Owl. You need to understand terms and conditions too before you apply to become a direct seller. The difference between direct selling and affiliate marketing is that in direct sales, you will directly sell products to your customers.
You will buy jewelry items from the company and not through a third party. Since there’s no involvement of any third party, the margin is huge too. But it all comes to more efforts and consumption of time. Once you have bought the jewelry items, you can distribute it to small retailers or directly to customers.
Flipping deals with buying and reselling, but in smaller and varied units. If you are a small time enthusiast who doesn’t want to deal with anything in bulk, you should go for flipping jewelry. It is a quick way to make money where some deals can even get you a fortune. For flipping, you need to buy authentic jewelry.
Gold and silver are preferred although you can go for titanium, platinum, and white gold too. Search for such second-hand jewelry pieces online. You can also attend yard or garage sales, visit auction houses, and check local classifieds for buying valuable and often antique jewelry. If you are able to acquire rare pieces of jewelry or even antique jewelry, you can flip it on eBay and make quick and easy money.
Remember that certificate of authenticity add up to the value. Always try to get a certificate of authenticity to boost price significantly. If it doesn’t come by default, get one made from an approved jewelry valuer. A little pricing research also helps to find out the best price for selling.
Some tips to master selling jewelry online from home
Here are some handy tips that you need to follow for making your online jewelry selling program successful
- Always stay updated with the current trends in terms of design, marketing, and offers. The jewelry and gemstone industry is huge and ever-evolving. Outdated designs will push you out of the game.
- Try to attend seminars and conferences where leading jewelry manufacturers and experts come. You will know what the current dynamics of the market are. It will help you plan your strategy in the time to come.
- Remember to follow up on your competitors. A lot of people are already in the business of jewelry making and selling. You need to stay in touch with them and see how they are changing their business models.
- Avoid selling fake jewelry and mention it specifically when you do. There are a lot of counterfeit jewelry items being sold on the web. Don’t fall prey to it. This holds true especially in the case of gemstones.
- Use detailed description as much as possible. Refrain from short-info. Give details about size, material used, percentage of gold, weight of gemstones, carat value etc. It will impart a positive impression about you on customers.
- Be prepared with challenges and have a solid marketing strategy. As explained, there are thousands of sellers already. A lack of proper marketing strategy will kill your game. Be aggressive when it is needed and be alert all the time.
You too can make and sell jewelry online from home. It is not a rocket science. All it takes is a little patience, a little knowledge, and a little courage in the beginning. Making jewelry can be a way to flow your creativity. You can look up on web for designs or simply incorporate your own to create jewelry pieces.
On the other hand, if you don’t have the creative skills, you can use your marketing mind to promote jewelry made by others and get income from it. There are a number of ways through which you can make money by dealing with selling jewelry online. You can start off slow and easy in beginning and move to a full time business eventually if everything works out and falls in place.