Google AdSense and Affiliate Marketing are two of the top most ways to monetize your online assets. Most of the bloggers around the world use AdSense programs to list ads on their website and earn from impressions/clicks.
Affiliate programs are also very popular around the world and result in good revenues for many affiliate marketers.
Is using AdSense and affiliate advertisements on the same page possible?
Most newbie bloggers implode the internet with such questions. The deal is that you can run only one Ad publishing program on your blog.
This means that if you are running AdSense then you cannot use other ad networks like AdSense. For instance, you cannot use Infolinks, RevenueHits or other ad networks which work in the same way AdSense does.
AdSense does allow affiliate links and affiliate marketing on your blog as it is a different kind of revenue model.
Does it violate any policies? Can online assets get banned in case this happens?
For instance, you have a blog and are running AdSense on it. Now you are writing a review for HostGator and want to place your affiliate links and banners on the post. You can easily do that.
You can run affiliate programs like those from Amazon, CJ Affiliates, Warrior Forum and major individual products along with AdSense. It absolutely does not violate any policies.
The deal is that AdSense works on a impressions and clicks model while affiliate networks generally work on leads / sales generated model.
Conclusion: Play Safe and Play Long
By now, you must have clearly inferred that there is no issue in using both AdSense and affiliate links on the same page. One does somehow see a supreme authority enforced by Google here. If you run AdSense, then your website is indexed with Google and it will make sure that there is no unruly stuff happening, therefore I said play safe and play long. (Pun Intended!)
You can play with AdSense and affiliate ads and links on your blog and come up with good strategies to monetize the same. Sometimes, some of your AdSense ads might not be performing well. In such cases, it is always beneficial to replace them with affiliate links or banners.
If you ask expert bloggers and affiliate marketers they will always tell you that intelligent affiliate revenue potential is two-three times greater than AdSense revenue potential. It depends on how successful your campaigns are. Therefore, the crux is always to keep making groundbreaking strategies.
In Long run, Affiliate Marketing is always preferred over adsense.
However, if you have any further doubts regarding AdSense or affiliates, feel free to discuss them in the comments section.